Here comes the sun! Summer is upon us and that means peak travelling season. If you own or work at a travel company and want to explore new methods of promoting your summer deals, you’ve come to the right place. Marketing your travel agency doesn’t necessarily have to break the bank. Here are 5 ways you can achieve your summer goals without the extra spending.
1. Share customer feedback
Your audience has to see it to believe it. Post testimonials from clients who have embarked on trips booked from your travel agency. With consent, you can reshare photos and videos from their adventures, as well as quoting them on their experience.
You can also get user-generated content by running a photo-sharing campaign or offering incentives, such as a chance to be featured or win a prize. Once you have these images, showcase them prominently on your social media platforms and website. This will aid in building trust and your brand’s reputation. This type of user-generated content not only adds a personal and relatable touch to your marketing but also serves as a powerful endorsement of your services. Plus, this approach fosters a sense of community, encouraging other travellers to engage and share their experiences as well.
2. Travel deals and discounts
If you have offers, discounts or deals on any travel services this summer then now is the time to bring them to the forefront. Post regularly on your socials with limited-time deals on tickets, visas and accommodations.
Make sure your visuals are eye-catching and depict your offers clearly. If you’re not a designer or are unsure of what kind of posts to create for your online marketing, try using tools like PosterMyWall which offer free travel poster templates that you can customise and make your own. This will save you money and get the job done quickly.
You can also encourage satisfied customers to refer friends and family by offering referral discounts. This can significantly boost word-of-mouth marketing and attract new clients while rewarding loyal customers for their support.
An effective way to nurture leads is to entice your audience to consider travel plans beforehand. For summer marketing, you should start your promotions a few months before and offer early-bird discounts to your following so they can avail better prices and deals in the off-season.
3. Tailor your content
Knowing your audience is a super-power in the world of online marketing. It’s a useful tool when determining what, how, and where to focus your promotions. For example, if your travel agency caters to solo travellers who seek adventure, your content should reflect that.
You could craft blog posts, social media content, or videos that highlight thrilling activities such as hiking, extreme sports, or trips to unconventional, off-the-beaten-path locations. This kind of content speaks directly to the interests of adventurous solo travellers, helping to position your agency as the go-to for unique, adrenaline-pumping experiences.
Additionally, tailoring your content goes beyond just activities; it’s about understanding the lifestyle of your target audience. Solo travellers might also appreciate content that provides tips on how to travel safely alone, how to meet fellow travellers on the road, or how to pack light.
Similarly, if you wish to focus on families, they are often looking for trips that are safe, fun, and convenient for all ages, so tailoring your content to address those specific desires is essential. Highlighting features such as all-inclusive resorts, family tours, theme parks, or destinations with plenty of outdoor activities would resonate well with this audience.
4. Build partnerships
Partnering with local travel influencers or micro-influencers can give your travel agency a broader reach without hefty fees. Many influencers are willing to work with travel agencies in exchange for discounted or complimentary trips, which is a win-win for both parties.
You can also collaborate with local businesses, such as restaurants, hotels or other tourist attractions. You can offer discounts to their customers, and in return, they can help market your travel packages. These partnerships can widen your customer base at minimal cost.
5. Create conversation
Participating in travel forums, groups and communities can set you apart. By being a helpful contributor on these platforms, not only can you share valuable tips and information but also spread brand awareness. Participate in online travel forums and communities like TripAdvisor, Reddit, or Facebook travel groups. Share travel tips and answer questions related to summer travel, positioning your agency as an expert in the field. This can lead to organic traffic and new clients without paying for ads.
Marketing your travel agency’s summer trips doesn’t need to be costly. Use these budget-friendly tips to make your travel agency stand out this summer and boost your bookings effectively.
